Launch Date: July 2010
The Elevator Pitch: BeachMint has had a consecutive line of successful launches that provide shoppers with customized products on a monthly basis. Branches include JewelMint, StyleMint, BeautyMint, and ShoeMint, each with celebrity and industry spokeswomen including the Olsen twins, Jessica Simpson, Kate Bosworth, and Rachel Bilson. Each site suggests purchases based on a survey you complete about your style or beauty regimen in an attempt to predict the product you'll want to buy and love to use.
Why It's Worth Bookmarking: The custom aspect is key. Each BeachMint branch caters to the taste of the individual. The monthly membership prices are affordable, which means that customers can rely on new products each month without splurging over their budget.
Founders: Josh Berman and Diego Berdakin
Your startup, in six words...
JB: "BeachMint is... Innovative. Celebrity Curation. Incredible Value. Exclusive Designs."
If you could pass on one piece of advice for future start-ups, what would it be?
JB: "It is all about the TEAM."
Photo: Via BeachMint