Not long ago, "green" or "eco" beauty products had only niche appeal — but, nowadays, it seems it's hard to find a lady out there who hasn't swapped at least one aspect of her routine for its more natural counterpart (aluminum-free pits, anyone?). Thankfully, green beauty is having a major moment: Bigger, mass brands are committing to using sustainable ingredients and eco-friendly practices, while indie companies that base their entire identities on cruelty- and toxin-free products are thriving like never before.
Of course, there are women everywhere who are committed to supporting eco-friendly brands and products on the 365. But, we say there's no day better than Earth Day to celebrate those goods that provide results without harming the environment (or your health). So, if you've avoided "natural" products until recently out of concern that they won't measure up to your conventional primpers, now's the perfect time to find your environmentally friendly match. Check out our roundup of our favorite Earth Day-worthy products — they've got all of the pretty and the green pedigrees to go with it.