The video follows musician Sarah Ruba and stylist Catherine Baba as they pucker up to various shades of the new coloring tool. Here's what's different: You control the ending of this story as you decide what new color the women should try on next. The film allows users to view the lip pencil in different high-style environments, all with an old-Hollywood vibe. Could videos like this be the new wave of the future? You decide.
NARS Satin Lip Collection, $25 each, available at NARS
Photo: Courtesy of NARS Cosmetics