From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Marc Jacobs. Chanel. Yves Saint Laurent. Christian Dior. Giorgio Armani. Tom Ford. Dolce & Gabbana. The list of luxury fashion designers with their own beauty lines is a rather short and exclusive one, populated by womenswear designers with either tons of history or tons of buzz. Well, that prestigious list is about to get read
Our deep, passionate, borderline-obsessive love of nail brand Rescue Beauty Lounge is no secret. We pretty much worship at the altar of master polish mixologist Ji Baek; the colors she dreams up and the way she brings them to life are downright transcendental. One more reason to love Baek? She's not one to hog the read