From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
There are certain can't-fail staples we always reach for when we're shopping for beauty, whether it's a contouring palette or a gel to get next-level brows. So if you're looking to gift yourself flawless nails all winter (and beyond), you're in luck. Our friends over at Rank & Style have given us the lowdown on what to ... read
As much as we love the holidays, we’d be lying if we didn’t admit — it’s not all sparkle and cheer. Once the eggnog is prepped and the presents are wrapped (and the shopping is done and the party's been hosted and…), a little pampering time shoots to the top of our list. Surely, we're not alone. So, we teamed up ... read