From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
If we're going to be honest, a nail polish's name can make or break it. Sure, the color may be fantastic, it may be seriously chip-proof, and it could garner you all the compliments in the world. But, a bad name is like a weak link in a chain — the whole thing is going to collapse. Luckily, this just isn't the case with read
I don't know about you, but I used to love myself some sparkly nail polish. Being of the Limited Too generation, I would hoard glitter lacquers, painting them on my nails with glee. When I got older, though, I realized that my childhood adoration had to be shelved. Glitter couldn't translate into sophisticated-lady land, read