From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Remember when black nail polish was just a one-day-a-year Halloween treat? Or perhaps, an every-day-of-the-year staple during your goth phase? (No judgment.) Luckily, anything goes these days, and black has become almost as classic as cherry red or pale pink, albeit an edgier classic. If you’ve been longing to give it a read
When it comes to manicures, we're betting you've got a signature polish shade — the go-to hue you revert to when mulling over lacquers at the salon or even when you're home. Well, regardless of how comfortable you are with your coral pinks or pinky nudes, fall's newest color lineup is too good to not switch camps. read