From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
If the manis on the spring '15 runways were any indication, nail art is here to stay. And, for good reason. One of the biggest and most innovative trends we saw everywhere from Delpozo to Kye to Creatures of Comfort was the use of negative space — the space on your tips not covered by nail polish, that is. So, why not read
If you're a fan of nail art and the Internet, you've definitely heard of water marbling. It's a nail technique where you add small drops of polish to a bowl of water, smear them together with a toothpick, dip your fingers in, and voilà — instant nail art.
This GIF has been making the rounds on Reddit. And, for all of read