From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Nail polish can tell stories: That pale blue you wore on vacation, the perfect nude you found for a job interview, the hot pink that looked so good at the beach that time — colors hold memories.
At least, that's the theme of newly launched cosmetics company Smith & Cult, created by Dineh Mohajer, who is also the read
We love a good manicure as much as the next girl, but sometimes we just don't have time to drag ourselves to the nail salon. We know, we know — #firstworldproblems. And, we have just as little time to sit around and paint our own nails. We just want to get it over with as quickly as possible, so we can go back to doing read