From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
I don't know about you, but I'm happy to splurge on a beauty product or treatment from time to time. (Yeah...I had a slight blowout obsession when I was applying for jobs in college.) So, when I came across Mine, a brand-new luxury nail-polish line, and its 24K Gold Lacquer, I was more than a little curious. After all, read
By the time you notice your nails are in need of a little TLC, things are already horribly wrong. Your cuticles are crappy, you've got more ridges than a bag of Ruffles, and why, oh WHY, can't you get rid of these crazy yellow stains? It's time to stop the hand hate and bring on the healing.
We reached out to Jaclyn read