From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
There's a lot of nail-polish jargon out there: 3-free, 5-free, 9-free, free-free... (What does it all mean?!) But even companies making such claims can sell products that aren’t completely safe. Most recently, indie brand Mentality came under fire after customers claimed its polishes were causing serious damage (like, read
If you've been noticing the resurgence of crocheted tops and fringed suede lately, it's not just festival fashion taking over — the '70s are having a major moment. And the fashion industry isn't the only one celebrating the era of peace, love, and music — the beauty world has been getting in on the action, too, playing read