From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Japanese production company Taiyo Kikaku has seen the future of nail art — and if you want to stay on-trend, you’re going to need a 3-D printer. In its mesmerizing video “Transforming,” director Mizuki Kawano and producer Yuna Takayama go way beyond sponge gradation, water-marbling, or nail stamps to imagine read
We'd argue that we take pretty good care of our nails — we certainly love a manicure around these parts. But proper hand-maintenance should go way beyond the salon chair. In reality, plenty of us tend to gloss over our worst nail issues — textured, yellowing, and brittle nails to name a few — with a swipe of our read