From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
It seems like every spring, without fail, we remove our
dark, vampy nail polishes, fully ready to replace them with a crop of pastels. But, if you’re like us, you’re only thinking one thing: yawn. This season, mint
green, baby blue, and lilac just feel so...expected. Here at Refinery29, we’re all for breaking the read
With classic manicures taking over the red carpet (RIP, Mani-Cam) and bespoke nail salons popping up in major cities, we're receiving pretty mixed mani messages. Is nail art in or out? Are nude nails the new normal, or will we see brights make a return? Will our manicures ever be fully chip-proof? We decided to get to read