S.F. Welcomes It-Brit Brand Mulberry To Union Square

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S.F. is getting cooler with every passing second — no argument there. With what seems like a steady string of influential openings, we’re really wowed by the mix of new merch our fair city hosts. And one shop that no doubt adds to the luxe lineup is it-Brit brand Mulberry. Yep, we’re no longer restricted to online ogling (phew!), thanks to the brand's shiny-new 3,100-square-foot space in San Francisco. The first West Coast outpost for Mulberry, this beauty opened up yesterday in the heart of the Union Square shopping oasis, at 166 Grant Avenue to be exact.

The light-soaked shop (formerly Kenneth Cole) is situated in a beautiful, 19th century-style building with beaming, high-ceilings, a custom elevator, and white porcelain-tiled walls. So, you can peep the pretty purses (we’re looking at you Del Rey and Alexa), women's clothing, and men's accessories in an airy, serene setting. Plus, after you're done shopping, pop by the adjoining art gallery to get those creative juices flowing. We’ve been waiting with bated breath for this sleek shop to swing open and are thrilled it’s finally arrived. Although, our wallets may beg to differ.

Photo: Courtesy of Scott Hargis