The Lake & Stars
' latest campaign shows us what a beautiful pair of skivvies — and good genes — can do. Featuring a fiery redhead and her real-life mother, the Tom Hines photographs
shows us age ain't nothin' but a number.
Each image in the series features the mother-daughter pair in The Lake & Stars' winter '11 collection's color-blocked, sleek separates. The pieces are pretty and practical in the way we like our own lingerie to be (no unnecessary glittery poofs or trap doors here, ladies). Designers Nikki Dekker and Maayan Zilberman, who are also setting up a two-week The Lake & Stars + SOFlab installation by BOFFO Building Fashion 2011
, seek to portray how a woman feels when she slips into The Lake & Stars by highlighting each woman's personal sense of confidence, despite standing next to her offspring and mother while dressed only in bras and panties. Side by side, mother and daughter pose together in a way we have never seen before. Though we can't imagine convincing our own mothers to try for this kind of holiday family photo, come Decemeber, we'll definitely be emailing our own Hot Mommas this link.
Photo: Courtesy of The Lake & Stars/Tom Hines