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If you've ever worn a Saturdays Surf NYC T-shirt outside the confines of the cobbled streets of Nolita, you've definitely gotten the once-over. The big, block letters reading "Surf NYC," begs the question—at least for a Japanese tourist who stopped one R29 editor—"Where's the beach?" Or better yet, "Where can I score a joint?" Cali-missing stoners aside, we've got to give props to Morgan Collett, who, along with Saturdays' co-founders, Josh Rosen and Colin Tunstall, identified an apparently irrepressible market for urban wave-riders and beach bunnies. Two years on, the boys boast a flock of fashion-followers that's made their Crosby Street store-cum-coffee shop the best place for a street-style photographer to capture gorgeous Condé staffers lingering over an extra latte in hopes of chatting up the very eligible Collett. Speaking of street style, we're raising single ladies' blood pressures with Morgan's own modeling—the dude (who's practically become a Wikipedia entry on downtown casual-cool) tries on four of his favorite outfits and lets us in on why we all want to look like him.
Click through to see NYC's hottest surfer show off his cult style.
In these last few weeks of 2014, our minds and bodies have been put to the test. We’ve pulled all-nighters completing work projects, studying for finals, and shopping — aggressively. Now that everything is (almost) said and done, we’re prepping for some much-needed time offline. For you, maybe that’s coming in the read
It's all happening so fast, isn't it? The tree is up at Rockefeller Center, and we begrudgingly welcome the subsequent gridlock. Lights are twinkling, our favorite department store windows are awe-worthy, and RSVPs have been answered.
If there's one time of year I want to get really decked out and glammed up, this is read