If you've ever worn a Saturdays Surf NYC T-shirt outside the confines of the cobbled streets of Nolita, you've definitely gotten the once-over. The big, block letters reading "Surf NYC," begs the question—at least for a Japanese tourist who stopped one R29 editor—"Where's the beach?" Or better yet, "Where can I score a joint?" Cali-missing stoners aside, we've got to give props to Morgan Collett, who, along with Saturdays' co-founders, Josh Rosen and Colin Tunstall, identified an apparently irrepressible market for urban wave-riders and beach bunnies. Two years on, the boys boast a flock of fashion-followers that's made their Crosby Street store-cum-coffee shop the best place for a street-style photographer to capture gorgeous Condé staffers lingering over an extra latte in hopes of chatting up the very eligible Collett. Speaking of street style, we're raising single ladies' blood pressures with Morgan's own modeling—the dude (who's practically become a Wikipedia entry on downtown casual-cool) tries on four of his favorite outfits and lets us in on why we all want to look like him.
Click through to see NYC's hottest surfer show off his cult style.
Now that “ugly,” comfort-first shoes are the new normal (or, rather, the new normcore), we’ve been reintroduced to brands that haven't been in our wardrobe rotation for some time. While Birkenstocks and Tevas deserve plenty of cred, one of our favorite shops is making damn sure we don’t forget about one of the read
While many of our recent hair DIY tips have involved styling tricks to change up your texture, this one is all about embracing those gorgeous, natural curls. We're coming up on the most humid time of year, and naturally textured hair is definitely not immune to frizz — quite the opposite, in fact. So, it's beyond read