Considering Melrose's wealth of interesting boutiques and vintage gold mines, you'd think the street would be synonymous with chic, boundary-pushing style. But, sadly, the iconic shopping avenue still gets a bad rap as being a spot for posers and tourists.
Well, no longer. We're sharing eight exceptional outfits we spotted on Melrose
— to prove once and for all that this street's got serious
Photographed by Kathryn Page