How are you feeling about the bags? You guys have dedicated a lot of Olsen-square-footage!
"I think I'm incredibly excited. Bags are incredibly hard to get right (of course, I'm not surprised that they got it right!) but they got it so right, they're so classic, they're so chic, you know it's definitely not the kind of bag you buy for one season. They're beautiful, classic, timeless bags, but they also make you drool, make you swoon. It's very hard to do something classic that makes you swoon."
Totally swoon-worthy. But, do you think that there are so many "It" bags out there that the market may be saturated?
"I think these bags will really stand out. To launch any bag line is high-pressure and very competitive, so yeah, it's not often [at Barneys] that we're like 'okay'."
So, did you embrace the collection right away?
Yes, the minute we got to the showroom—they're just so beautiful and chic. I think there's so many bags that have so many doodads on them and those are beautiful and they sell but I think, like their clothing, there's a huge range of age and customers for the bag—bohemian, for the more classic girl, I mean there's just so many different ways to wear them."
The Row's ready-to-wear has blown up. Do you think it will happen all over with the bag collection?
"I think the bags are the same thing. Yes, they have a fantastic foundation, but they stand on their own as well. That classic, minimalist person can wear The Row head-to-toe but if you also want to buy the tote bag to wear with more ornate things, it works either way. Understated, elegant and beautifully designed—it doesn't surprise me at all that the bags look like they do."
Do you think the price-point is scary?
"I think the price-point is scary if you think about the bags that everybody is going to buy for the season...a trendy bag. But, if you're like I am, when I buy a bag I'm thinking about a three year investment, I'm not thinking about a three month investment."
From a professional standpoint, how are the Olsens to work with?
"They are so impressive, I can't tell you, the first time I went to the showroom, Ashley was there, then Mary Kate came, and they are so conversant in the technical aspects of designing clothing and selling their business. They are incredible."
Click through to see snaps from the collection launch party!
All photos via Billy Farrell/BFAnyc.com