I was watching a Korean drama when I noticed an actress reach into a pink, polka-dotted mini-refrigerator on her vanity. What’s she doing? Maybe, it’s for snacks, I thought. Wrong. It was a fridge for the explicit purpose of storing makeup, and it’s totally a thing in Korea.
In the U.S., households usually have one refrigerator, and it usually contains food (unless you’re fancy and have a wine fridge). In Korea, a country where electronic goods abound, people have food fridges, kimchi fridges, and now, cosmetics fridges. I mean, do you really want your eye cream rubbing shoulders with the butter and Diet Coke? While you can't chill all beauty products, this trend can have its benefits.