We weren't surprised that Alexa Chung returned to Maje for spring '13. After all, we love the label for its tomboy-meets-girlish vibe, and Chung champions that look like nobody else. But, when the brand announced a contest in search of three lucky winners to be styled by Chung herself, we were psyched. And, so were thousands of other girls around the world.
Fast forward to January 15, where the carefully selected few met in New York to play dress up in front of the camera and become fast friends with our favorite It Girl. We're sure there were plenty of awesome candidates to choose from, but Chung narrowed it down to Parisa, who hails from London, Cynthia, who lives in Paris (and has got that whole wispy-bangs thing goin' on), and Katerina, a New York photographer, who's always had an eye on fashion.
Watch (with envy) as Alexa adorns the girls in the Maje spring collection and shows them how to muss up their hair in that just-rolled-out-of-bed, model-esque way. And, see if you can recognize Chung's signature charm in the lucky ladies — we're totally feeling it when Cynthia contrasts a lacy, embroidered shift with combat boots or when Parisa sports a peach suit and a braided updo.
The best part, of course, is when Alexa jumps in at the end and shows the ladies how it's done. Spoiler alert: The shoot culminates with a big group hug that we totally want in on. You can consider us Maje-rly jealous. Until the looks are available in stores on February 26, we'll be replaying the video and taking notes.
Photo: Courtesy of Maje