Margiela Launches E-Boutique; Naturally, A Slot Machine Is Involved



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We might not spend every weekend at the casinos, blowing our hard-earned shopping budgets on a hand of Texas Hold'em, but suddenly we've got an itch to play the slots. To be specific, Margiela slots. As of yesterday, the famed fashion house, that of the faceless designer, launched its revamped e-boutique to offer the nonconformist designs to any shopper, almost anywhere in the world, at any hour of the day. While the broader market reach is certainly the core reason for our excitement, the equally addictive additional features certainly don't hurt, either.

With a quick click over to the MMM Facebook page, you can flip the lever of the Margiela Shoe Slot Machine and wait for your fate. If the whirling panels match three in a row, you win 20% off on the freshly minted retail section of their website. [Ed note: We're pros at matching two pairs. ONLY two.] With this in mind — and of course, in the holiday spirit — we hope Margiela's gaming antics continue, perhaps with Margiela Roulette or MMMonopoly?

Photo: Courtesy of Maison Martin Margiela