How Can "Made In The U.S.A." Be Bad For America?

steve-madden
The rally to design and manufacture within the United States is a call that's being issued by both sides of the political spectrum — and why not? It's a position that calls to strengthen the domestic economy, create jobs, and make the United States more competitive in the world market. But, a new study conducted by researchers at the University of Missouri is contending that consumers are less likely to buy products made in the United States because they expect better quality and a higher price tag, even if there's no reason to.
Advertisement
Published in the Clothing and Textiles Research Journal, the study showed subjects two identical white cotton T-shirts, and told them one was $40 and made in China, and the other was from the United States. When asked to price the "Made in the U.S.A." shirt, the subjects responded with $57 on average.
Said Assistant Professor Jung Ha-Brookshire, "Americans tend to severely overvalue apparel produced entirely in the U.S. This is concerning because if Americans place higher value on these U.S. products, they perceive those products to be too expensive and are less likely to buy them."
The Huffington Post reports that retailers are aware of this cognitive elevation and are pricing American goods at higher prices; when one radio cohost tried to only buy American-made for a year, it turned into a very pricey project. However, this kind of conscientious shopping is the kind of practice that's the goal for savvy consumers — for some of us, an extra $7 here and there is worth it. (Huffington Post)
Steve Madden Tote, $48, available at Steve Madden In a twist of irony, Steve Madden shoes are mostly made in China.
Advertisement

More from Politics

Update: Charlotte-Mecklenburg Police Chief Kerr Putney announced in a press conference that dashcam and body cam video of the department's interaction with...
Election Day lasts just one day — a 24-hour culmination of the seemingly never-ending campaign season. But we’ll spend the next two, four, six years ...
What can you do to make the candidates first head-to-head battle as pleasant as possible? What is the secret to keep yourself smizing as you listen to the ...
If the chaotic party politics of the 2016 election have left you feeling completely birdbrained, this video is for you. The Founding Fathers (presented ...
The 2016 presidential election has been a captivating contest. If you feel like sometimes you can't look away, well, you're not alone. Even celebrities ...
In the social order of bonobos, females rule and develop cross-generational bonds to keep the males in check. A senior female takes charge, intervening ...
The first presidential debate is finally upon us. On Monday, our candidates for commander-in-chief will finally go head-to-head on issues that matter ...
1. World News: Puerto Rico has declared a state of emergency after suffering its largest power outage since 1980.The outage left 1.5 million Puerto ...
Update: Officer Betty Shelby, the policewoman who fatally shot Terence Crutcher last Friday, has been charged with first-degree manslaughter, NBC News ...
Step aside, old-school political merch. We're way past bumper stickers and buttons. With the election just months away, people across the country are ...
Between Two Ferns With Zach Galifianakis: Hillary Clinton from Funny Or Die Will Tim Kaine be president for nine months if Hillary Clinton gets pregnant? ...
Goodbye, paperwork printouts and lines at the DMV. Hello, registering while in line for coffee. Starting today, you can register to vote over text ...
1. Here At Home: No charges will be filed against police in the shooting death of Korryn Gaines. Korryn Gaines, 23, was shot and killed on August 1 ...
It happened again. This week, two Black men went from living, breathing human beings to hashtags. And yet, despite all I hear about hashtag activism, I'm...