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Loads of the dreamiest high-end labels, but none of the snobbishness that usually accompanies them.

Loads of the dreamiest high-end labels (Dries and Margiela, to name a few), but none of the shop-keeper snobbishness that usually accompanies them, this iconic high-end store (it stands for Modern Appealing Clothing) is as welcoming as it is stunning. Housed just a few paces away from the main Hayes Street strip, this sister-and-brother-owned shop is especially fond of moody Belgian labels and also commissions local designers to produce special capsule collections for the shop.

Photography by Christine Ting.


387 Grove Street
San Francisco, CA 94102

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Open: Monday through Saturday, 11 a.m to 12 p.m., Sunday, 12 p.m. to 6 p.m.


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