Is This The Makeup Version Of A Mood Ring? Here's How It Works...

emotional_brilliance
For as long as we can remember, we've been told that our makeup should directly correspond to what we're wearing, be it in complementary colors or to matching effect. Well, leave it to Lush to turn that whole concept on its head. The beauty brand recently unveiled its first foray into color cosmetics with Emotional Brilliance — makeup that's meant to be chosen not by color but by your mood. Bear with us here—there's more to this than you might think.
Advertisement
The liquid lip colors, eyeliners, and cream shadows solve the everyday conundrum of choosing which colors to rock with strategic behavioral therapy. According to Lush co-founder and the inventor of the line, Rowena Bird, you should choose colors based on how you want to feel, not what you're wearing. It may sound complicated (we admit, half the time we don't know what we're feeling) but Lush has come up with an interesting way to help us decide: a spin game. (If you were hoping we were going to say "a mood ring," rest assured, you're not alone.)
Basically, you spin the color wheel at any Lush store and when it stops, you choose the three colors that most jump out at you. You don't choose them because they're your favorite, or because they'd match your new dress, but because at that very moment you are instinctively drawn to them. The order you choose your colors in matters, too (of course), so go with your gut. According to the brand "if one believes enough in something, there will likely be a change in behavior." All from a lipstick, eh?
We still aren't sure how we feel about all the hoopla surrounding these products but we have to admit, we love us some Lush and we really love us some makeup. And with 30+ vegan options to choose from, including mascara, skin tints, and translucent powder, we have to say we were quite taken with this quirky yet charming line. Plus, those adorable eye dropper bottles definitely helped sway us as did the vibrant array of feel-good hues. We've always believed that beauty should make you feel good, and this just takes that maxim a little bit more literally than you might have expected.
But what do you think? Would you choose your makeup by your mood, or are you a strict "match it to your wardrobe" kind of gal?
LUSH Emotional Brilliance, $18.95-$22.95, available at LUSH.
Advertisement

More from Makeup

Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...
Attention royal family fans: There's a new Charlotte Tilbury lipstick in town and it's regal AF
“I love cleaning my makeup brushes,” said no one, ever. Okay fine, some people do get great satisfaction from washing their beauty tools, but we're not ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
Pat McGrath posted three photos from the Versace fashion show to Instagram that tease a new product she's working on. The first shows Gigi Hadid with ...
Every morning, before I steep my morning tea, I scroll through my Instagram feed taking note of all the standout swatches, 60-second videos, and ...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
Here's the good news about brown eyes: They're easy to play up, since brown is a mix of the primary colors. This most-common of eye colors is a gorgeous ...
I don't consider myself a vain person, but when I think of my #goals, having Cate Blanchett levels of skin perfection is right there at the tippy-top. Well...
Base makeup is one of those notoriously hard beauty products to shop for. Like picking out jeans or bras, the process takes time, commitment, and patience...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
If there’s one thing King Kylie has conquered, it’s the art of the Snapchat selfie. Oh, and she seems to know a thing or two about lipstick, too. We’ve ...
If you haven't heard about rainbow highlighters, then you have some serious catching up to do. This year, a magical unicorn of a highlighter popped up on...