• Store Guides
Dec 21, 2012 7:30 AM GMT
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London's Top 10 Boutiques—We're Talking The Best Of The Best, Here
From fantastical art-installation-cum-nightclubs to Victorian cabinets of curiosity, London’s boutique scene is eclectic, experimental, and downright impossible to pin down. And that’s just the way we like it. With that in mind, we’ve pored over our little black book of shopping awesomeness to give you the 10 sweetest spots for hunting out the best of the city’s fashion. Just don’t blame us when you see your credit card bill....

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LN-CC
More art installation than shop, LN-CC is located in London's deepest East End (well, just off Shacklewell Lane) – and it is without doubt one of the most exciting things to happen to the city's retail scene in recent years. At least that’s what we think. It describes itself as “an evolving platform of curated ideas” , but don’t let the flowery talk put you off. Alongside a stable of respectably cutting-edge labels like Ann Demeulemeester, Margiela, and Jil Sander, there’s also new designer blood from the likes CSM grad Yang Li. Plus there’s a library, a record store crammed with rare vinyl, and a club. Set designer Gary Card created this truly otherworldly place with areas interlinked by an indoor forest and a futuristic wooden skeletal tunnel. The store is by appointment only – so make one now.
Where: LN-CC, The Basement,18-24 Shacklewell Lane, E8 2EZ

Darkroom
We never cease to be impressed by the unfailingly cool edit that boutique owners Rhonda and Lulu put together each season. Every items feels considered and carefully curated in this geometric cavern dedicated to modern craft (handy tip: don’t attempt with a killer hangover). Rather than being label-led, they prefer to work with new names and have a personal obsession with indigenous African art, textiles and jewellery. The accessory selection never fails to awaken our inner magpie, and our current fixations come courtesy of Macha, Hannah Martin, and Boe.
Where: Darkroom, 52 Lamb's Conduit Street, WC1N 3LL

Primitive London
Located under some railway arches in Haggerston, this place stocks every new fashion designer emerging from London and Tokyo worth caring about. Founders Lui Nemeth and Andrew Grune have gathered a stellar cast including Banzai, Balmung, Joseph Nigoghossian, and Ava Catherside and the resulting shopping experience is reliably mind-blowing.
Where: Primitive London, Arch 313-314, Frederick Terrace, E8 4EW

Photos: Courtesy of LN-CC and Darkroom