For former Nasty Gal buyer Lisa Williams, cutting her teeth
at fashion’s fastest-growing retailer wasn’t just major industry experience; it also gave her the courage to
launch her own shopping site. The 28-year-old recently relocated from Los Angeles to
San Francisco, bringing her eagle eye for upcoming brands and quality design to
the Bay and beyond.
The result, Lisa Says Gah
, is equal parts feminine and edgy, and houses some of our favorite independent brands like Dusen Dusen, Kara,
Miansai, Just Female, and more. Basically, it's poised to become every
S.F. girl's dream spot for scoring cool, under-the-radar buys without having to make the trek to Hayes Valley.
After working in fast fashion for a little over three years,
Williams says she wanted to stock her online shop with emerging talent
and looks that are high-quality and timeless. "My favorite work at
Nasty Gal was collaborations in design and discovering new designers," she explains. "I'm not filling a style-count quota with Lisa Says Gah. I want to present the best of what's new to our
customer. That is our focus and passion."
Click through for our favorite picks from the site, and we
you not to let out an audible "gah" or two.