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Prep Your Wardrobe For Spring With Levi's® & R29 In Soho

embedded opener levi's nyPhotographed by Luis Rocha.
Ever wonder why Levi's® is the undisputed authority on all things denim? The easy answer is the company's founder, Levi Strauss, literally invented the blue jean. Since the brand's founding in the late 1800s, it's been refining and reinventing jeans — from the 501®'s inception as the first riveted-for-strength jean to its plaudit as TIME magazine's Fashion Item of the 20th Century. The brand's latest innovation is its spring collection, brimming with fierce new interpretations of iconic Levi's® items, guaranteed to equip you for whatever adventures you've got planned.
To celebrate the collection's launch, we're teaming up with Levi's® for a series of parties that lets you try and even win refreshed classics like the 501® Shorts and the Trucker jacket, as well as new must-haves like the Revel jean.
The winners will be announced at the event, so this is not the time to be fashionably late. If you're still on the fence, we should tell you that all RSVP'd guests will get an exclusive in-store discount the night of the party. Snag your spot on the list here.