Photographed by Luis Rocha.
Ever wonder why Levi's® is the undisputed authority on all things denim? The easy answer is the company's founder, Levi Strauss, literally invented the blue jean. Since the brand's founding in the late 1800s, it's been refining and reinventing jeans — from the 501®'s inception as the first riveted-for-strength jean to its plaudit as TIME magazine's Fashion Item of the 20th Century. The brand's latest innovation is its spring collection, brimming with fierce new interpretations of iconic Levi's® items, guaranteed to equip you for whatever adventures you've got planned.
So, come party with us (and our fabulous senior style editor Annie Georgia Greenberg) on April 10 at the Levi's® Soho shop. From 7 to 9 p.m., we'll throw back drinks from Tiziano Wine, get glammed up at Rouge NY's beauty bar, and jam to a live set by the unforgettable Blonde Redhead. Oh, and you might just leave with some serious Levi's® swag. More on that when we see you there, but here's a little something to whet your sartorial appetite: Taking an in-store selfie could snag you a whole new Levi's® look.
The winners will be announced at the event, so this is not the time to be fashionably late. If you're still on the fence, we should tell you that all RSVP'd guests will get an exclusive in-store discount the night of the party. Snag your spot on the list here.