On first glance, you may take On The Racks blogger Laura Ellner for a born-and-bred New Yorker. Effortlessly mixing Valentino with vintage, Ellner exudes the downtown glamour of our favorite street style stars. But when Ellner told us — surprise! — she’s actually a California girl, it all started to make sense: that laid-back vibe, that killer smile, and, most of all, her incredible, beachy mane. No wonder she looks equally at home lounging by the Pacific, as she does dashing through McGolrick Park on her way to a meeting.
Long-haired ladies know it’s easy to fall into a hair routine — but Ellner’s ever-changing styles are as creative as the outfits that keep us coming back to her blog, day after day. So we asked Ellner to show us how she creates her most covetable hairstyles. Turns out, all it takes is a little know-how, a few of Ellner's favorite Fekkai products, and voilà — salon-perfect hair is easier than you think.
Read on for the secrets behind Ellner’s signature styles — it’s a master class in pure East Coast polish meets West Coast cool.
Can't get enough of Ellner's killer looks? Check out our exclusive, behind-the-scenes video here!
Makeup by Tiffany Patton.
Photographed by Justin Chung