Laugh Cry Repeat
has been on our radars for more than a hot minute now. The L.A.-based line perpetually puts out colorful, cheeky designs (it’s our goal to own every iteration of that cutesy heart shirt
) that leave us itching for more of their darling-meets-daring pieces on the reg. Oh
, and their fantastical lookbooks are something of a Pinner's
dream come true. So, when we caught a glance of their visual summer mash-up — we were floored.
The sailing-themed images exude a SoCal cool vibe, with a dash of vintage retro glam (that hair!) tossed in for good measure. We have a feeling the 2012 version of Betty Draper would envy herself some of these wares — in fact, she would probably make a great model for this shoot! Designer Lindsay Cummins explains, “The Laugh Cry Repeat girl finds the perfect balance between playfulness and sophistication, so we wanted to reflect that by placing her in this nautical playground. She sails into the Marina Del Rey harbor, and then gallivants around town in a vintage Mercedes, enjoying the sun, and finding glamour in her simple day.” If that didn't make you sprint to the beach, we don't know what will (how about 80-degree temps tomorrow?). We’re all over this breezy collection, and can't wait to hop around a harbor in it.
Photographed by Jiro Shneder