The former MTV personality announced yesterday that she's teamed up with her good friend, Loren Ridinger (senior vice president of Market America/SHOP.com), to create a collection of beauty products dubbed Motives for La La. And while Ridinger already has her own wildly popular cosmetics line, La La’s will be different because it’s a collection of mineral-based lipsticks, blushes, and eyeshadows created especially for African-American and Latino skin tones.
The real-life basketball wife will introduce her new venture next month during Market America’s 2012 World Conference, taking place in Miami. Historically, this conference has been attended by about 25,000 people, which makes us think La La’s new business could be a great fallback plan, you know, just in case her husband's whole basketball dream doesn't work out.
Photo: Courtesy of Motives.