There's been a lot of talk about crowdfunding lately. Some use it for potato salad. Others, for their drunken Uber rides. But, if you can get past all the viral flashes-in-the-pan on sites like Indiegogo and Kickstarter, you may find something actually worth plunking down cash for. In fact, these domains are home to a few very special beauty projects.
Whether it's a new brand of brushes or a handy gadget to make your makeup application a bit breezier, these innovations are seriously next-level. And, why not spend your money on products that may change your life down the line?
Ahead, find four beauty initiatives we'd actually shell out our hard-earned money for. Indie brands have to start somewhere, right?
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