Your new fall collection has a ton of denim and T-shirts. What was your inspiration for that?
"I'm a California girl, so naturally I gravitate towards color and denim. I felt like I wasn't finding denim that I could dress up and down, so I started playing around with fabrics and colors. I love incorporating hardware and cool signature details into the denim. It's been a really fun process."
How does a Cali chick like yourself take to Miami? What are some of your favorite things to do here?
"I love the vintage shops. I'm always finding unique pieces of clothing and furniture down here because of its proximity to South America. Miami is a hub for so many different cultural influences."
What elements of your aesthetic did you infuse in your project at the Viceroy?
"The Viceroy was about the art of mixing and the unexpected use of color."
Was there anything definitively Miami about your designs? Did you want there to be?
"Miami was a huge influence on the hotel. The color, the 12-foot birds on the hand-painted wallcovering in the lobby, the electric mix of periods in the art, sculpture, and furniture. Miami is not set in any traditions. It's a free spirit city and I am a free spirit designer."
Where are some of your favorite places to stay here?
"I really like The Tides and the Soho House."
What pieces from your new collection will really appeal to Miami? Which ones do you think might be most popular here, and why?
"I love that, in Miami, people like to take risks when they dress. They mix and match unexpected prints and colors. I think the color and prints, the cool washes on the twill, and all the tees will be a big hit down here. And the turquoise jewelry, too!"
Photo: Courtesy of Kelly Wearstler