Bobbi Brown is starting 2013 off with a bang — and a gorgeous new face.
In addition to releasing the new Long-Wear Cream Shadow Stick later this month — think minimal effort plus high impact rolled into one genius package — in February, the brand is launching an ad campaign featuring its first-ever celebrity representative.
When news broke a couple months ago that Katie Holmes would be the new face of Bobbi Brown, we had high expectations. But — hold the phone, Dawson — the results are SO good.
This is one of those partnerships that just makes sense. Often subtle and rarely (if ever!) over-exaggerated, Holmes' makeup usually emphasizes her natural beauty, enhancing her individuality rather than painting over it. She has a fresh, clean, and classic aesthetic — and she seems to have been on board with Bobbi Brown's your-looks-but-better philosophy long before she was chosen to represent the brand. The Holmes-Brown combination brings out only the best in each. Need proof? Take a look at the newly released ad image — stunning!
This might be the first celebrity campaign for Bobbi Brown, but if this photo is any indication, it's a smart move for the brand. Now we're holding our breath to see what — or who! — comes next.
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Photo: Courtesy of Bobbi Brown