Kate Hudson Is Ann Taylor's New Face. Does This Make Sense?

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Don't get us wrong, we totally love Ann Taylor's brand revamp. Three years ago we might have stayed away from the buttoned-up store, but now it's been whipped into crisp, classic, chic shape! The one thing that bugs a bit, though, is the onslaught of celeb-ridden ad campaigns. Heidi Klum, Katie Holmes, Naomi Watts, Demi Moore...and now Kate Hudson? Sheesh.

The shots are gorgeous. But we're not sure this one's quite on trend...when we think of KH, we think rocker-boho-badass, not pin-tucked pants and simple silhouettes.

There's something to be said for letting a brand speak for itself once its gained some street cred, non? Do you dig always seeing stars in AT's duds, or are you endorsement-ed out?

Photos: Courtesy of Ann Taylor.