Rag & Bone's DIY Campaign
is back for fall '11, and we honestly can't wait to live vicariously through this season's picks. Asked to take the reigns and interpret the brand, each model in the original cast was given a bag of the brand's clothes and a camera, with model frontrunners of the season like Lily Aldridge and Sasha Pivovarova taking control of the guerilla-style campaign. The new cast of DIY models
for the ads features more iconic faces in Rag & Bone jeans, kicking off with Karolina Kurkova
. The first images of the campaign, announced today, feature her photos from Ischia, Italy, where Kurkova styled her R&B loot in the picturesque fishing village. Down the line, favorites like Miranda Kerr, Carolyn Murphy, and Arizona Muse will take us from Italy to Brooklyn to show off a little of their enviable lives and supermodel downtime. Keep up with them and view behind-the-scenes action every few weeks on rag-bone.com
, and both rab&bone's blog
and Facebook page
, after peeping our exclusive images of Kurkova's deadly DIY.