Our issue with the commercial below isn't with the Biebs, keytars in general (they are, arguably, the greatest instruments ever created), or even this specific throw-away Justin Bieber Paper Jamz Keyboard Guitar toy ($9.99 at Best Buy).
It's the spot itself that has us completely confuzzled. We mean, it’s gotta be a parody…right? Those high schoolers are clearly in their mid-twenties – too old for hanging out by the lockers, lustin’ after Justin, or even playing this keytar sober – and the seemingly intentional early '90s production desgin raises more red flags than a Herman Cain ad. But then again, there’s a bizarre, disturbing earnestness to the whole affair and punchlines…where are the punchlines? Like, what the hell is this???
Photo: via Zappies.