If it looks like a flat iron, feels like a flat iron, and operates like a flat iron, it must be a flat iron, right? In this case, wrong. Before you cast aside this straightener-like device as just another heat styler, hear this: This tool actually claims to do the opposite, restoring moisture and strength to otherwise-dry, damaged locks.
A hair-conditioning device disguised as what might be the most damaging tool of them all? We were off to the Beauty Test Lab faster than you can say "split ends." Our associate sales development manager Alex offered up her mane for a firsthand experiment. Will she emerge with strands stronger than ever? See for yourself, above.
Jose Eber Therapy RX Moisture Boosting Tool, $169, available at Beauty.com.