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There are many stock phrases about work being "like a relationship." In the case of new bag and T-shirt label Jolie Laide, however, work is a relationship. It's the joint effort of lifelong best friends and fashion power players Andrea Linett and Anne Johnston Albert. And, though the line is new, both women bring their fair share of experience to the collection. The perfect basics — an everyday bag that fits all you'll need for 9-to-5, and two slouchy tees in black and white — have the benefit of Linett's time as creative director at both Lucky and eBay fashion as well as Anne's aesthetic, which she brings from designing the label Martin and from years as a creative director herself.
But, don't think that just because the ladies both tote enough industry prestige to warrant anything they produce being labeled "perfect" that this is an inaccessible crop of wares. Au contraire! The ethos of Jolie Laide happily rejects that. You see, the most important aspect of the just-launched line is that it's polished enough to wear any and everywhere but cool enough to look just a little rough around the edges. If that's not us (and you, too!) we don't know what is. Click through for an up-close and personal interview about how to make it in the biz, and for a look at our new favorite staples.
Photographed by Lauren Perlstein