Tour Bauble Maker Jessica Winzelberg's Eclectic Workspace—And Style!

Oh, how we love a girl who can rock a muumuu with élan! And that's precisely what local jewelry designer Jessica Winzelberg does on the daily. Well, that and a whole lot more. The investment banker-turned-bauble maker, who started her accessory line in 2009, has developed a steady following amongst fans and editors with her bold collection rooted in pattern-motif metalsmithing and pieces featuring large rough-cabochon stones mixed and matched with faceted gemstones. Of course, with creations this eclectic, we knew the rising star's Market Street studio would be anything but a snooze. And we were right. Check out the inspired space, along with Winzelberg's crazy-cool personal style, and behold S.F.'s newest rock star.
Photographed by Molly DeCoudreaux
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You worked in finance for a while. When did you know you wanted to work in jewelry instead?
"Probably around 4 a.m. one morning after having been in the office for a 110-hour work week. I think I had an epiphany driving in my car home from work one evening, when I realized that nothing about that job made me happy, appealed to me, or would ever make me fulfilled. My love has always been with design and beautiful objects, and I decided I had to go for it and try to live a more authentic life."

Jessica welcomes us into her office in a Suno jacket (which she also owns in yellow) and shirt from Dubai.

Photographed by Molly DeCoudreaux
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What was your vision for the decor in your studio?
"I wanted to create a comfortable and beautiful space that was highly functional. I gravitate to pieces that are organic and colorful."

What are your favorite details in your studio?
"I'm obsessed with my new chairs and table that I bought from a sidewalk sale a block from my apartment in the Lower Haight. I'm also in love with my Moroccan wedding blanket. The studio gets really beautiful light in the morning and I love to sit at my bench with the morning sun pouring on me. I also like that I get to bring Callie, my labradoodle, to keep me company while I work!"

Photographed by Molly DeCoudreaux
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How would you describe the aesthetic of your line?
"My line has an easy yet refined bohemian style, which is coupled with a hard-edged vibe that is influenced by ancient tribal artifacts. I'm drawn to a very specific mix of organic, ancient, and exotic that is still very clean and current. My line combines gorgeous color patterns found in unusual natural materials with interesting shapes based on objects and ornamental details throughout history. My jewelry is designed to be layered and piled on!"

A look at Jessica's stunning pendants.

Photographed by Molly DeCoudreaux
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How would you describe your personal style?
"An eclectic mix with a focus on easy bohemian separates and really well-tailored androgynous pieces. I collect printed jackets and vintage dresses, especially anything Diane Freis-esque. I love both color and print, but am very particular about great colors and really interesting prints."

Jessica in one of her much-loved muumuus, an Afghani number she bought at Reliquary in Hayes Valley.

Photographed by Molly DeCoudreaux
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What images would we find on your mood board right now?
"I love a mix of women in the past and present; A mix of someone who loves something very ornate, like Talitha Getty in her Moroccan kaftans, and someone current like Clemence Poesy, whose style is very easy and slightly minimal. I'm also really loving photos I took last Thanksgiving of the detailed architecture found in the temples in Indonesia and Cambodia, mixed with some of the bright poppy colors found in the flowers that are blooming right now. I'm also obsessed with Pinterest! Now I don't have thousands of screen grabs cluttering my desktop!"

A look at Jessica's desk and her new e-shop.

Photographed by Molly DeCoudreaux
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What's the best part about being a jewelry designer?
"The ability to bring life to something beautiful with my hands that is then cherished by someone else."

The most challenging part?
"I'm a one-woman show, so the most challenging part is doing a great many things at once and being responsible for every decision and every single thing getting done."

Tools of the trade.

Photographed by Molly DeCoudreaux
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Who would you love to see wearing your jewelry?
"To be honest, I get the most excited from my customers and everyday women in general. To see women who are spending their hard-earned money to buy my product to add some joy to their life is the best feeling ever."


Photographed by Molly DeCoudreaux
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What three pieces in your closet get the biggest workout? "A huge oversized hand-loomed raw-silk scarf I picked up in Cambodia, bright-red vintage Nike dunks that I wear to walk to my studio, and a great vintage bouclé jacket with a fur collar from Reliquary."

You're clearly also a muumuu lover! What about the garment appeals to you?
"Oh yes, I adore muumuus and kaftans. I love anything easy breezy that you can throw on and that looks effortless and beautiful. Wearing one to work allows me to tap into my fantasies of living on the beach and living the artist lifestyle. You also can't beat them for comfort, and since I'm hammering, soldering, and cutting metal a lot of the day, I need something that isn't constricting. And they always fit!"

Jessica sitting pretty in a vintage Indian kaftan.

Photographed by Molly DeCoudreaux
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What's your personal philosophy when it comes to accessorizing?
"Wear what makes you happy and create your own story through your accessories and jewels. I don't really abide by rules, and I think it's important to wear what you love and what makes you smile. I also pay attention to buying quality items that will last over time, which I apply to my jewelry, as well, using sterling silver and 14kt gold with natural stones. I think it's really special to collect accessories that remind you of periods or moments in your life, like a scent or a song."

Jessica rocking out in a mix of her own jewels and a few gifted to her.

Photographed by Molly DeCoudreaux
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What do you do and where do you go to get inspired?
"I love to travel, but since that often isn't possible, there are a ton of great things to do around the city. I really love the museums, and the Asian Art Museum is really inspiring to me. I just went to the insane Gaultier exhibit at the De Young. Also, the S.F. library is also a great source for some old and rare books that you aren't allowed to check out but can read there. And I love to take a morning off and grab a Blue Bottle breakfast at Mint Plaza when it's a sunny day and sit outside and just sketch."

More of Jessica's inspirations, in the form of reference books.

Photographed by Molly DeCoudreaux
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What does an ideal S.F. day look like for you?
"My perfect weekend day would start with an iced coffee from Philz or a Blue Bottle latte. Then, we would drive up to Bolinas with the sun shining, windows open, and some beachy music like Little Joy or Best Coast blaring. I would pack some Firebrand bread, local cheese, a green juice, and fresh-cut pineapple and berries. I'd spend a few hours lounging in the sand and playing fetch with my dog and boyfriend and then return home on the early side to beat the traffic. Afterwards, I'd take a walk around Hayes Valley, where I'd grab some macarons and find some amazing pieces at Reliquary. Then, a dinner with great wine at Ragazza and seeing someone like Youth Lagoon (who happen to be playing in a couple weeks!!) at the Independent."

Jessica in one of her many Suno blazers (she owns five!), a shirt from Dubai, jeans, and Loeffler Randall flats from Gimme Shoes in Hayes Valley.

Photographed by Molly DeCoudreaux
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We've seen your Instagram feed and notice that you're always out and about. What are your top five venues to eat in the city?
"Ragazza, Burma Superstar, Tartine, Farm:Table, and Outerlands."

Tea time!

Photographed by Molly DeCoudreaux
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You have a mix of tools and beautiful tapestries in your studio. Where do they come from?
"I've collected tapestries from my travels from all over the world. It is definitely one of my passions! The ones in my studio are from Indonesia, Malaysia, Morocco, South Africa, Cambodia, Vietnam, and Mexico."

In-progress earrings.

Photographed by Molly DeCoudreaux
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You're clearly gorgeous! What are your go-to makeup and hair products?
"I'm pretty low maintenance (read: impatient) and don't like to spend more than a few minutes getting ready. I try to use natural products whenever possible and focus on skincare over makeup. Being surrounded by a lot of dirty materials in my studio, my skin can get super temperamental and I've been loving natural lines Dr. Alkaitis and Tata Harper recently, as well as the S.F.-based line In Fiore. For makeup, I really like the RMS line and Vapour Organic Beauty. I've always been a huge NARS girl, as well. And while those products are not natural or clean, they make great go-to eyeliners and bright lipsticks. For hair, I love the Innersense line my hairdresser Danica at The Plum Organic Beauty introduced me to, as well as the Rahua Amazon Beauty line. I think the natural look is the most beautiful, so I'll put a little argan oil or some sea salt spray and let my hair do its thing. I'm also a big fan of green smoothies and juice, which I think are better than any makeup! And I have a really fantastic eyebrow threader, Jun, who makes my eyebrows look perfect."

Jessica at her heavy duty workstation.

Photographed by Molly DeCoudreaux