Jessica Alba Made A Fashion Solution For Public Breastfeeding

Perhaps we can't officially say that 2014 was the year of breastfeeding — we’re sure many of our mothers, grandmothers, and indeed, entire female lineage would wholeheartedly disagree. But, within the past several months alone, when Kim Kardashian posed in the buff for Paper and #FreeTheNipple not only became a social movement but a movie, it was nursing mothers whose stories rose to the top of all the hot-button issues pertaining to breasts. The choice to breastfeed (or not to) is a personal one, and never cause for shaming, which is a conversation Jessica Alba has just joined from a sartorial standpoint.
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While Alba’s name has become synonymous with motherhood since her launch of The Honest Company, her brand that aims to provide cleaner home products, this is the first time the mom of two has launched a product that directly supports fellow mothers. Collaborating with Piece & Co., Jessica's introductory nursing scarves have been made by women in Maheshwar and Jodhpur, India, and it's a partnership that will benefit women on both sides of the production line — from those across the globe making a living to those with a child to feed who may not have the private space to do so.
That's not to say Jessica's latest venture is strictly mom business. In fact, as she tells us, this three-piece collection of organic cotton oversized scarves is just as much an accessory as it is a means to nurse a child or a clever way to cover the stain on your collar from this morning's coffee. And, she filled us in on exactly why right now is the perfect time for her to launch a nursing scarf, and yes, why even the non-mothers out there should consider having one.
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Photo: Matt Baron/BEImages.
What attracted you to working with Piece & Co?
"The Honest Company is committed to seeing communities thrive, whether they’re next door or across the globe. We’re mission-driven and we’re all about supporting businesses that make things we love and celebrate social goodness. Piece & Co. understands that women are the foundation of successful communities, so I’m inspired to partner with them and support the next generation of female artists and entrepreneurs who’ll change the world, wherever they are."

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Why a nursing scarf?
"A little inspiration goes a long way when it comes to parenting necessities. My mom friends have all kinds of style and all of them were wondering when Honest was going to create a nursing scarf that they actually wanted to wear. I wanted to create a cute range — a chambray, an optic monochrome pattern, and a multicolor stitch motif — so everyone can stay true to their style and still work it with whatever they’re wearing."

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Some people may be surprised to find out these are nursing scarves at first. How important was it to design a piece that was multifunctional and didn't look like it was solely intended for a mother's use?
"I founded Honest to show that you could bring a sense of style to everything in your life, whether it was diapers or laundry detergent. I rock scarves constantly — to keep warm, to camouflage kid crud, or just put a pop of color on my outfit — so I wanted to create something that could serve a purpose and still be a cool part of a modern mom’s wardrobe."
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What kind of awareness do you hope to raise with this collaboration — regarding both support of artisans and nursing mothers?
"The beauty of partnering with Piece & Co. isn’t just in their unique textiles, it’s also in their commitment to creating sustainable employment for women who need it the most. These artisans are basically small business owners and creative forces, so I want to celebrate how much their passion fuels what they do every day. As a mother myself, I understand a nursing mother’s need to take care of their children (even when it’s not convenient for anyone else), so I hope these scarves can contribute to their comfort and confidence with that process."

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We've seen you wear a ton of scarves (and, like you mentioned, for some very strategic mom-related reasons). Are there any other clever style tricks you picked up that you might not have noticed before you became a mom? How are they useful for non-moms, too?
"Being a mom really inspired me to simplify my beauty and style rituals — only the most important things really stuck with me and become signature. That could be something as simple as a classic jean jacket or my whole new appreciation for flats and wedges. With all the things that we need to do to get through the day, I think women appreciate the need for speed, extra padding for insteps and heels, and a roomy bag to keep a plan B (or C), whether they’re moms or not!"
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