Can't break the (bad) habit of applying your makeup on the way to work? Sounds like you need a serious dose of beauty inspiration…from someone who doesn't have a fleet of hair and makeup pros on hand. Enter: Jen Laskov, a local stunner who considers lipstick an accessory — not a cosmetic. Despite her sartorial prowess, amazing mane, and glowing skin, she's not a model — instead, she's possibly the hottest realtor we've ever seen.
When you're one of the top agents in the city (with the awards to prove it), looking the part is not an option — it's a must. And while Laskov's not afraid to admit that it takes her up to an hour to get ready, go-to staples (hello, BB cream!) keep touch-ups to a minimum, so she can focus on what she does best: close deals. From her number-one piece of skin-care advice to the Chicago salon responsible for that killer cut, this go-getter gives us the scoop on how to stay gorg no matter how busy you are. We're thinking we don't have to sell you on clicking through…
Photographed by Heather Talbert
You have to be one of the coolest real-estate agents we've ever seen. How would you describe your style?
"Gee, thanks! It's hard to pinpoint my style because I feel like it's ever-changing. I tend to pick pieces that are on-trend with an edgy twist. I'm big on patterns and anything with leather trim. I'm embracing the '90s moment right now, so you'll find me running around town in my white Doc Martens in my off time."
Jen is wearing a Theory blazer, Robert Rodriguez leather-trim, silk top, Derek Lam pants, and a Marc by Marc Jacobs ring.
What is your favorite beauty splurge and bargain?
"My favorite beauty splurge is to get 'grown-up nail art at the nail salon. I guess it's not much of a splurge, but as with all of the DIY tips, I just can't do my right hand! My favorite bargain is Wet 'n' Wild Black Liquid Eyeliner
. I buy it in bulk."
What are some of your favorite makeup prods and why?
"I love Too Faced Naked Eyeshadow Palette
because it has a few neutral-looking lid options, which is a great backdrop for a cat eye. And I never leave the house without applying some Urban Decay Baked Bronzer
on my cheeks to get that healthy, sun-kissed glow."
What is your signature makeup look?
"I'm addicted to a good cat eye and bright lips. I like to think of lipstick as an accessory."
Where do you find your beauty inspiration?
"Besides R29? I follow a couple of makeup-artist friends on Instagram: @shannicat
. Katie always has innovative nails, and Shannon has a great blog called Cheap Frills and Thrills
How do you keep gorgeous all day long when you're running around with clients?
"That's a tough one. If I have a long day of running around showing homes, I choose some cute, flat boots. Because I don't know about you, but when my feet are hurting in heels all day, it shows on my face."
What's your secret for being stylish and professional at the same time?
"I used to struggle with trying to balance professional-yet-stylish outfits, thinking professional meant boring. Finally, I realized I should never buy pieces that were just for work — but could also be for play. Statement necklaces are my go-to accessory as an easy way to keep the work basics fresh."
Jen is wearing a Topshop dress, choker, hat, and shoes.
How long have you been a real-estate agent, and how have you learned to adapt to the market?
"I've been a realtor for six years now, so from the start, I've had to learn to adapt to a challenging market. Being creative to find new ways to sell my listings has led to winning Top Producing Agent awards for the last five years."
What tips do you have for someone trying to buy or sell right now?
"It could not be a better time to buy right now with prices low and interest rates historically low — especially for those who are facing rising rent prices. I work with a lot of first-time buyers and offer my expertise to help them avoid making rookie mistakes. My goal is to help them find a place that they can not only fall in love with, but that is also a smart investment with great resale potential."
"For sellers, making their property stand out with professional photos and great staging is key since most buyers start their search online. Home Staging 101: Declutter, take down personal photos, freshly paint with neutral colors, and add fresh flowers."
Who are some of your beauty icons?
"Audrey Hepburn, Christy Turlington, and Natalie Portman."
Where do you like to shop for your beauty products?
"My local salon for hair products, because I always want to buy what smells good, Sephora
for skin products and face makeup, and drugstores for eyeliner, mascara, and lipsticks."
From top left clockwise: H&M pink/purple necklace, Urban Outfitters silver necklace, H&M large gold rings, Marc by Marc Jacobs rings, Forever 21 cream necklace, Urban Outfitters sunglasses, Céline sunglasses, Marc by Marc Jacobs purple bracelet, Kate Spade watch, Collection Pulls bone choker.
Jen is wearing Bershka leather jacket (just bought in Barcelona), Topshop denim shirt and pants, and a Collection Pulls bone collar necklace.
Tell us about your insatiable appetite for travel! Any favorite spots or memorable trips?
"I try to take a big trip every year to places where I can really soak in the culture. Last year, I had quite an adventure in India and Dubai. Stark contrasting cultures and amazing spicy food! A couple of months ago, I traveled Europe. Croatia was one of the most beautiful landscapes I have ever seen, and Prague had some of the most impressive architecture. But Berlin was my favorite because it was the most stylish and had the best music scene! It was so much fun — in fact I'm going back to Berlin in February."
Do you have a go-to beauty trick or secret?
"For straight hair like mine, hairspray and teasing are necessary to get some volume in a top knot."
So, sell us on your neighborhood if we were moving there.
"I live in Logan Square — there's a super-hip vibe over here. I love how people set up picnics in the boulevard in the summer and just hang out with friends all day. There is a great farmers' market on Sundays. It's also a haven for so many great restaurants like Longman & Eagle
, Lula Cafe
, and Jam
. It's nice to be able to walk home from concerts at the Congress Theater
and Logan Square Auditorium
. The Logan Theater was recently renovated and they have a bar there so you can grab popcorn and beer for the movie. It doesn't get much better."