We have a soft spot for scouring Etsy, no doubt about that. But, despite our affinity for the craft-centric e-shop, we’re always tickled to come across a head-turning bricks-and-mortar spot. So, when one of our go-to Bay Area Etsy vendors, James Rowland, opened up a store in Berkeley, we knew it had to be stuffed with the same online goodies we’d adored for eons. And boy, is it … and then some, thanks to a collection of vintage pieces from Prada to Jil Sander, local artisans galore, a muted color palette, plant-laden decor, and a memorable soundtrack.
So, naturally, we’ve wanted to meet the chic mastermind behind the curtain, James Rowland’s co-owner Amy Blaustein. The pretty lady granted us entry into her eye-popping vintage collection (which she proudly modeled for us) and her quaint shop. Want to see just how this Berkeley babe rolls, sartorially speaking? Trust us, you'll be inspired.
Photographed by Molly DeCoudreaux