A Berkeley Boutique Owner Shows Off Her Insane Style And Store

  1. Begin Slideshow
    opener

    466

    SHARES

    0 comments
    See All Slides

    [UPDATE: This story was originally published on August 24.]

    We have a soft spot for scouring Etsy, no doubt about that. But, despite our affinity for the craft-centric e-shop, we’re always tickled to come across a head-turning bricks-and-mortar spot. So, when one of our go-to Bay Area Etsy vendors, James Rowland, opened up a store in Berkeley, we knew it had to be stuffed with the same online goodies we’d adored for eons. And boy, is it … and then some, thanks to a collection of vintage pieces from Prada to Jil Sander, local artisans galore, a muted color palette, plant-laden decor, and a memorable soundtrack.

    So, naturally, we’ve wanted to meet the chic mastermind behind the curtain, James Rowland’s co-owner Amy Blaustein. The pretty lady granted us entry into her eye-popping vintage collection (which she proudly modeled for us) and her quaint shop. Want to see just how this Berkeley babe rolls, sartorially speaking? Trust us, you'll be inspired.

    Photographed by Molly DeCoudreaux

    Photographed by

    Begin Slideshow

MORE SLIDESHOWS

Styling Tips

The Most Flattering Swimsuit For YOU

Lately, it's taken nearly all our willpower not to think about sun rays, long weekends, and beach hair — from the actual beach and not a bottle. But, there's really no bigger buzzkill than hours of trying on bathing suits that epically fail to do your body justice. And, the fact is, your swimwear is probably the read


Shopping

The Lazy-Girl Line You'll Want To Live In

While we’re spirited proponents of structured blazers and slick pencil skirts, sometimes even a fashion person's gotta take it easy. But, unless you want to relive your velour tracksuit days, you need a cozy wardrobe that also comes with some serious style points, which is why we’re endorsing the current read