For an app that I've always loved for its creativity and viewed as an artistic hub, Instagram was letting me down. I thought Stories would have a brief surge and then fizzle out, relegated to the land of tech failures.
But as an increasing numbers of people (100 million daily to date) jumped on board, I realized that maybe Instagram Stories really was a complement to Snapchat, and not a replacement. I stopped comparing them so much and dove in headfirst, determined to master the platform. Here, 30 tips and tricks for turning any Instagram Story into thing of beauty — or, at the very least, one of many artfully drawn thought bubbles and color blocks.