Icona Pop Talks Girls, Boys, & Being The Next Big Thing

What is it about Sweden that makes it a breeding ground for music with a particular brand of girl-power awesome? Abba, Ace of Bass, Robyn, and now, following in the tradition of infectious and intelligent pop music, Icona Pop. Any dedicated R29 reader would know that we like — no, love — the duo behind the anthemic ode to youth, but when Lena Dunham chose the song "I Love It" to soundtrack her night of wild abandon in an early episode of Girls this season, it's safe to say the track took the place of Robyn's "Dancing On My Own" in terms of the musical moment that defines the show and, for many in this city, a generation.
Wait, one more thing: Caroline Hjelt and Aino Neneh Jawo, the girls of Icona Pop, are amazing. They are engaging, excited, funny, down-to-earth, and have style for miles. The affection the two gals have for each other is contagious, and after we met up with them at SXSW, we wanted to stay and hang with Hjelt and Jawo...in their world where clothes are totally sharable, best friends are your family, and it's possible to say, "I don't care! I love it!"

R29 Original Series

Watch Now
Hey Hollywood - you can't win without women. We helped 12 female directors claim their power.
Watch Now
In fashion, what's seen on the streets is just as important as what goes down the runway.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
A premiere series about the important moments, powerful women and pressing issues of our time.