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We've advanced technologically so far in pretty much every category in the beauty industry: skin care, hair care, even nails. Yet, that old standby, body lotion, remains pretty much the same since what our grandmothers were doing back in the day. Clearly, it's time for a little bit of reinvention.
In the past few months, we've seen a relative boom in body hydrators that come in all kinds of nifty new forms. From sprayable mists to gels and treatment serums, we rounded up eight of the most advanced below-the-neck moisturizers around.
Click through to see the hippest new ways to keep scaly skin at bay.