THIS Is How You Should Be Applying Your Eyeshadow

Photographed by Geoff Barrenger.
Of all the makeup products in the world, none are quite as transformative as eyeshadow. Between the colors, textures, and blending capabilities, the sky is the limit when it comes to creating cool, new looks. But a smoky eye that works for you may not work for someone else — and the difference often comes down to eye shape.

We tapped Hung Vanngo, makeup genius and CK One Color global makeup artist, to create a look to complement each of the five most common eye shapes. "I believe in enhancing the shapes instead of 'fixing' them," he says — and we couldn't agree more.

Click through to see all of the creations. And remember: Just because a certain shadow style doesn't correspond with your eye shape doesn't mean you can't wear it. The world — and your makeup bag — is your oyster. Play on, girl.
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Photographed by Geoff Barrenger.
Downturned Eyes
Those with downturned eyes typically shy away from exaggerated flicks, since those can highlight their sloped lids. Vanngo embraced this idea by creating a two-toned cat-eye. "Instead of offsetting the downturned eye, it draws attention to it because it's contrasting," he says. "The complementary colors make it more dynamic."
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Photographed by Geoff Barrenger.
Vanngo started by sweeping hunter-green eyeshadow across the lid and flicking it out at the corners. He then blended bright-yellow shadow just above the green, and brushed it along the lower lashline as well. By hugging the cat-eye with the same shade on the top and bottom, Vanngo balanced the eye. "Skip mascara and eyeliner," he says. "This look doesn't need it."
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Photographed by Geoff Barrenger.
Monolids
According to Vanngo, most women with monolids have natural cat-eye shapes. With this look, he decided to accentuate that shape — only instead of using black eyeliner, he layered a trio of blue eyeshadows for a watercolor effect.
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Photographed by Geoff Barrenger.
Vanngo started by drawing deep-blue eyeliner along the upper lashline. "It helps to add a base to the look, so you can build the shadow on top," he says. He then tapped a similar blue eyeshadow directly over the line and drew it out slightly. Then, he blended a lighter, aquamarine shadow above that, extending it past the first flick. Finally, he tossed a shimmery, white eyeshadow on the rest of the lid and all the way up to the browbone. The best part is, you get a peek of the full gradient every time you blink. Consider it a little makeup surprise.
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Photographed by Geoff Barrenger.
Almond Eyes
If you have this eye shape, you're lucky; just about every shadow style looks good on you. And bronzy, smoky eyes are at the top of that list. "This is the look I get asked to demonstrate most," Vanngo says. "It's the typical Victoria's Secret shadow look."
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Photographed by Geoff Barrenger.
To get it, you're going to need two shimmery, cream bronze eyeshadows and a deep-brown eyeliner. Vanngo started by swiping the darker of the two shadows along the lid, and then layered the lighter shadow from the crease to the brow. Finally, he rimmed the entire eye with the liner, and used a shadow brush to blend. "Blend, blend, blend!" he advises. Paired with sultry, nude lips, this look is aces.
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Photographed by Geoff Barrenger.
Round Eyes
Round eyes look gorgeous rimmed with one shade — the color appears balanced and not too over-the-top. For this look, Vanngo opted for a wash of lavender. "It's classic and chic," he says.
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Photographed by Geoff Barrenger.
Vanngo swept a matte, lavender shadow over the entire lid, and then tapped a slightly lighter purple shade onto the center of the lids as a highlight. He rimmed the lower lashline with the same lavender shadow, making sure to connect it at the corners of the eyes. He skipped eyeliner, and gave the lashes a coat of black mascara. "Too much mascara will make this look less modern," he says. Swipe some petal-pink across your lips, and you're done.
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Photographed by Geoff Barrenger.
Hooded Eyes
Those with hooded eyes often complain about smudging. Whatever is on their lids tends to wind up on their browbones. So Vanngo opted for something that would only look better smudgy. Plus, the banana-shaped smoky eye enhances the eyes, he says.
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Photographed by Geoff Barrenger.
Using an eyeshadow brush and a windshield-wiper motion, Vanngo blended a rust-colored shadow into a banana shape on the upper lids. "Make sure the pigment goes all the way up to your browbone," he says. Then, he swept a light, Champagne-colored shadow along the lower lashline, and blended it into the inner corners. You want to ensure the pigment along the lower lashes is significantly lighter than the shade on the top — this will brighten and open up your eyes. And if the pigment smudges, it will just add to the look. Smudge away!
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