When Bliss, one of NYC's coolest and cutting-edge spas, starts offering hair removal services for guys, you know it's officially on the pop-culture menu, as it were. We've long been in thrall to the changing 'dos of David Beckham and his conscious-or-not advocacy of guy grooming, and we've heard Diddy's opinions on going bare, so we knew that it was only a matter of time before the fashion-forward guys of NYC started following in their ladyfolk's footsteps. Bliss "waxers" of the universe will de-fuzz guys from head to toe, and, as they cheekily explain, everywhere in between. Yes, we're talking about a full-fledged bikini wax tailored exclusively to men, which leads to follicle re-growth that's slower and softer than those who shave their nether regions. Whether you like the bald-eagle look or not, their super-clean strip technique is relatively painless (we've tried it on other regions and talked to survivors!), plus all their technicians have done bazillions of Brazilians and are certified at special training camps. While we're not gunning for guys to get the full monty, we're certainly not adverse to a little spring cleaning. And if you want to get Beckham's body, too, so much the better.
Bliss Spa Soho, 568 Broadway (near Prince Street); 2nd Floor; 877-862-5477; For more Bliss spa locations, click here.