Real Girl, Real Beauty: The Double Life Of A Local Go-Getter

Meet Hawley Shoffner, Groupon writer by day, singer/songwriter by night. Despite living a double life, one thing remains consistent: her ridiculously laid-back beauty routine. This gal knows what it takes to look gorgeous — it just doesn't require a box of products and a team of pros to do it. In fact, this Logan Square overachiever even claims she even knows how to a rock a "hangover glow." Now, who couldn't use that advice?
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So, you’re a writer for Groupon by day and a singer/songwriter by night. Tell us more!
"By day, I write jokes and ad copy for Groupon, which is fun because it keeps me on top of grammar, spelling, and vocabulary. I often come up with lyrics on the train ride home — which I scribble down in my notebook and look over when I’m in front of my piano, in bed with my ukulele, or on the couch with my guitar. It’s a tricky thing to juggle (especially since I’m so spent creatively at the end of the day), but it’s nice to have a steady income."

How did you get started in the music biz?
"I’ve been playing music since my aunt gave me her upright piano at age 6 or so. I was pretty shy throughout high school (I was in bands, but I only played keyboard and sang back-up vocals). In college, I branched out and played my first solo show. That’s when I realized that I didn’t necessarily need a band to be a performing musician."

How would you describe your musical style?
"I’m constantly trying to balance the sweetness/naiveté (like Sade) with an unexpected heaviness (like PJ Harvey). No one ever expects me to play guitar leads or have a low vocal range."

Hawley is wearing Black Milk leggings, The Loved One vintage bra top, and a Nasty Gal leather jacket.
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Tell us about your beauty routine in the morning.
"After I get out of the shower, I apply Bumble and bumble Styling Creme to the roots and then Bumble and bumble Grooming Creme to the rest for texture. I’m still learning how to style this new cut (it was past my shoulders a month ago). I blow-dry the strands and then curl the front of the cut to frame my face."

"As for my skin care, I don’t use too many skin products. I’m allergic to everything — but I do use Nivea lotion daily."

What’s the best beauty advice you’ve ever received and who gave it to you?
"My mom has always told me to keep my hands off my face (I have a tendency to rub the hell out of my forehead when I’m stressed). It’s definitely helped with acne."
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What instruments do you play?
"I play piano, guitar, ukulele, a 12-button accordion, and sometimes solo with a kazoo."

Were you always musically inclined?
"I come from a musical family (my mom has a beautiful singing voice with a range like Joni Mitchell, and my brother is an amazing guitar player/singer/songwriter), so it’s in my blood to be a musician. I’ve been singing and writing melodies for as long as I can remember. I used to sing along to a Little Mermaid tape in front of my house using a boombox with a built-in microphone."

Where or who do you draw your musical inspiration from?
"I’m currently obsessed with Thin Lizzy, Sade, Roxy Music and everything Prince, including his protégés such as Vanity 6 and Sheila E. Style-wise, I’m drawing inspiration from Venus Xtravaganza from the documentary Paris is Burning and Madonna’s casual looks during the Blond Ambition World Tour, as seen in the documentary Truth or Dare."
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How would you describe your style at work versus when you’re performing?
"At work, I tend to dress down because I’m spending all day at a desk. At home, I spend much more time on my makeup, hair, and overall look. Plus, I’ve learned that wearing heels to work is a bad idea (the commute is rough on wooden-heeled Hasbeens).

Hawley is wearing a Free People dress and House of Holland tights.
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What are some of your go-to makeup products?
"Laura Mercier mineral powder in Tender Rose, Laura Mercier eyebrow pencil in Blonde, Diorshow Extase mascara in black, DiorBlush in Peechy Keen, Revlon lipstick in Certainly Red, NARS Larger Than Life Eyeliner in Rue Bonaparte, and NARS Eyeliner Stylo in Carpates."
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Where do you get your hair coiffed in Chicago?
"I go to Mops Beauty Shop in Logan Square. No color."

Have you always been a bang girl?
"Almost always. I went through an awkward phase in middle school where I had straight hair parted down the middle. I then cut it into a Joan Jett haircut with long, shaggy bangs."

So, then whose beauty/style do you admire? Rock stars?"
"Above all, I admire my mom’s beauty and style. I’m extremely excited to look more and more like her as I age. For summer, I’m inspired by Solange (mixing patterns and bright colors), early '90s Madonna (wearing a bra as a shirt is an amazing idea), and Apollonia in Purple Rain (lingerie and capes)."

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Do you have any beauty secrets or remedies?
"I always dab a little perfume behind my ears just in case I find a cute boy to kiss. Also, I like to take advantage of being hungover and looking like a hot mess. I call it a 'hangover glow.'"

What’s your biggest beauty challenge and how do you work on conquering it?
"My biggest beauty challenge is my skin. Being allergic to scented lotions, some liquid eyeliners, and other beauty products has made it hard to branch out. Conquering it requires buying new products. I decided to not give up on cat-eye eyeliner by buying NARS eyeliner, which hasn’t irritated my skin just yet."
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What’s your ultimate career goal?
"My ultimate goal is for music to be my full-time job. I’d like to dedicate all of my time to it. Other goals: to front my own girl band and, eventually, tour Europe."