Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Monica Rose
Ten-Second Bio: One of Hollywood's most respected stylists, Monica Rose has spent the last nine years dressing some of world’s most high-profile celebrities.
Favorite ‘80s memory: "Watching MTV music videos all day, my acid-washed jeans, my mother's amazing asymmetrical haircut, Madonna's style, and John Hughes movies."
Favorite GUESS memory: "Skinny jeans in every color with the zippers on the side and the GUESS label on the right pocket. If you didn't have a pair, you were so not cool."
Favorite returning ‘80s fashion trend: "Tribal prints, neon colors, stacked bracelets, and jelly shoes."
30 YR Retro Tee, $39, available at Guess.
Photographed by Clarke Tolton