Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Name: Monica Rose
Ten-Second Bio: One of Hollywood's most respected stylists, Monica Rose has spent the last nine years dressing some of world’s most high-profile celebrities.
Favorite ‘80s memory: "Watching MTV music videos all day, my acid-washed jeans, my mother's amazing asymmetrical haircut, Madonna's style, and John Hughes movies."
Favorite GUESS memory: "Skinny jeans in every color with the zippers on the side and the GUESS label on the right pocket. If you didn't have a pair, you were so not cool."
Favorite returning ‘80s fashion trend: "Tribal prints, neon colors, stacked bracelets, and jelly shoes."
Photographed by Clarke Tolton