Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Ten-second bio: "I’m from Copenhagen, Denmark, live in Brooklyn with my dog and cat, and love music, art, and fashion (of course)."
Favorite ‘80s memory: "I was born in 1982, so I really don’t remember too much."
Favorite GUESS memory: "The cool jeans."
Favorite returning ‘80s fashion trend: "Jumpsuits."
30 YR Retro Tee Link, $39, available at Guess.
Photographed by Michael Flores.