Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Names: Lauren Gould and Micol Cortese
Ten-second bio: Co-founders of The Marcy Stop blog, they document their experiences living and swapping clothes in Williamsburg, Brooklyn. Micol is a Senior Marketing Manager for Saks.com, while Lauren is design director of the HOWL Group creative branding agency.
Favorite '80s memory: "Big hair and Ferris Bueller’s Day Off."
Favorite GUESS memory: "We were big fans of GUESS denim in the ‘80s. Who didn’t have a pair of stonewashed jeans or an oversized denim jacket?"
Favorite returning ‘80s fashion trend: "Colored denim!"
Photographed by Michael Flores