Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Jinna Yang
Ten-second bio: "I’m a style blogger living in NYC. I spend most of my time documenting my personal style, fashion inspiration, and thoughts about the industry on my blog, Grease & Glamour."
Favorite '80s memory: "Finding toys that let you go outside and have fun — I’m talking snap bracelets, Skip-Its, and Slip 'n Slides. It was about enjoying company, laughing at almost nothing, and most importantly, being OUTSIDE!"
Favorite GUESS memory: "High-waisted, acid-washed denim…swoon."
Favorite returning ‘80s fashion trend: "I’m super-excited for the ombre trend! It’s not quite tie-dye, but still has that beachy vibe. It also goes hand in hand with colorblocking, which has been a hit for a while. Neons are also coming back with a vengeance, and I’ll admit I kind of missed looking like a highlighter."
Marilyn Top, $59, available at Guess.
Photographed by Michael Flores