Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
For more about the collection and GUESS’ 30th birthday, go to www.GUESS1981.com.
Name: Este, Danielle, and Alana of Haim
Ten-Second Bio: When they were younger, Este, Danielle, and Alana Haim played in their parents' band, Rockinhaim, around their San Fernando Valley home. They’ve since grown up, recruited a drummer from outside the family, and founded Haim, a hard-charging indie band marked by the sisters' distinctive three-part harmonies.
Favorite ‘80s memory: "When we got a Skip-It!"
Favorite GUESS memory: "Seeing Claudia Schiffer on a billboard in the Sunset Plaza."
Favorite returning ‘80s fashion trend: "Fanny packs."
Eva Vintage Floral Jean White $138, available at Guess; Claudia Jean, $138, available at Guess; Marilyn Top, $59, available at Guess.
Photographed by Clarke Tolton.