It's not exactly news that there's some majorly influential style coming out of Seoul right now. From its forward-thinking street style
to the immense, fresh talent at the recent Seoul Fashion Week
, the whole world seems to be simultaneously taking notice.
What is somewhat unexpected, however, is to come across a South Korea-based boutique that both epitomizes Seoul's take-lead position on the forefront of fashion and
is an affordable option for the global community. But, lo and behold: Grey Comma
. Showcasing a smart, minimalist take on style and keen attention to detail, the team at Grey Comma stocks independent designers all based in Seoul
. Which is important, because boutiques like these are key to nurturing local talent and offering it to a universal audience eager for something new, unique, and not mass-produced. Click through to find pieces from 12 need-to-know Seoul designers and labels, and make sure to bookmark the site for all those future lunch-break e-shopping trips around the world.