Your New E-Commerce Obsession Comes From South Korea

It's not exactly news that there's some majorly influential style coming out of Seoul right now. From its forward-thinking street style to the immense, fresh talent at the recent Seoul Fashion Week, the whole world seems to be simultaneously taking notice.
What is somewhat unexpected, however, is to come across a South Korea-based boutique that both epitomizes Seoul's take-lead position on the forefront of fashion and is an affordable option for the global community. But, lo and behold: Grey Comma. Showcasing a smart, minimalist take on style and keen attention to detail, the team at Grey Comma stocks independent designers all based in Seoul. Which is important, because boutiques like these are key to nurturing local talent and offering it to a universal audience eager for something new, unique, and not mass-produced. Click through to find pieces from 12 need-to-know Seoul designers and labels, and make sure to bookmark the site for all those future lunch-break e-shopping trips around the world.
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LANE.910 Grace Cutout Sandals, $292, available at Grey Comma.
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Anotherman Team Sweatshirt, $107, available at Grey Comma.
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Navy Mixed Chiffon Skirt, $46, available at Grey Comma.
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GentleMonster Armor Blue Sunglasses, $205, available at Grey Comma.
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Grey Comma Knit Sweater, $86, available at Grey Comma.
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Gûnt Black Clutch, $299, available at Grey Comma.
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Reike Nen Double Monk Strap Beige, $314, available at Grey Comma.
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Carnet du Style Button Down Blouse, $125, available at Grey Comma.
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Monday Edition Watch Silver Bracelet, $89, available at Grey Comma.
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Gûnt Oversized Raincoat, $345, available at Grey Comma.
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Minuit Moins Sept Bold Ring, $172.50, available at Grey Comma.
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Wnderkammer Pina Dress, $154, available at Grey Comma.
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Reike Nen Clear Strap Sandal, $253, available at Grey Comma.
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Trenta Leo Clear Glasses, $135, available at Grey Comma.
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