Google Launches Its Game-Changing iPad App: Google Catalogs

A look at Sephora's iPad-friendly Google Catalog, which includes super-useful how-to videos and click-to-purchase buttons on every product.
If you're as much as a catalog-junkie as we are (but sort of saddened by how fast all that paper stacks up), you're going to love Google's new—and much needed!—iPad app, Google Catalogs. The free app, which launches today, allows users to flip through their favorite catalogs on a crisp, clear iPad screen, tag products and images they like (and build inspiration collages with them if they wish), and even click to buy. And it's not just fashion fans who will dig it. The game-changing app is divided into seven areas: Women's Fashion & Apparel, Men's Fashion & Apparel, Jewelry, Beauty, Kid/Toddler/Baby, Gifts, and Home, which means there's everything in there from Urban Outfitters and Sephora catalogs (with neat-o video content!), to Crate + Barrel and West Elm. While there are more than 50 brands involved in the tablet now, the folks at Google are hoping to add that big daddy of all catalogs—the mega-inspiring J.Crew book!—super-soon. Want to see Google Catalogs in action? Check out this easy-to-understand video on Google's blog and download the app over at the iTunes store. Now get ready to chuck the next snail mail catalog that comes to your door and de-clutter your life...if just a little bit.

More from San Francisco

The tech industry is growing at a head-snapping pace, with a pool of talent that includes some of the world’s brightest innovators, movers, and shakers. ...
In a dream world, we would all roll out of bed with perfectly imperfect hair. You know, like the stuff you see in rom-coms and on Kate Moss. But, let’s be ...
We don’t know about you, but we’re not sure we can handle another "S.F. is the most expensive city in the world" headline. We get it — San Francisco is an ...
We've all had that moment where we're about to utter the name of one of the city's hottest restaurant…then come to realize we don't know exactly how on ...
Update: Last year San Francisco publisher The Bold Italic unofficially won April Fools' Day with the most over-the-top, NSFW office prank we've ever ...
In the window of a gallery in San Francisco’s Mission district, Mirabelle Jones paced the enclosed space in nothing but nude underwear. Razor blades ...
San Francisco: It’s a city as much defined by its coffee culture as it is by its tech scene. Around here, if you’re going out to get coffee, you’re likely ...
I get a text message alerting me that my marijuana delivery will be at my apartment in four minutes. "You can track your driver by clicking this link," ...
If there’s one acronym that comes to mind when you think of San Francisco’s Folsom Street Fair, it would have to be "NSFW." This past Sunday, the annual ...
When it comes to delivery services in San Francisco, food isn't the only commodity that you can order straight to your front door. From groceries to ...
While San Francisco may be home to a copious amount of high-rises and skyscrapers, this city isn't just an urban jungle. Sitting right next to the Pacific ...
Benedetta Amadi lives with her husband and their dogs, Marlo and Giuno, in a beautiful and cozy San Francisco two-bedroom. Hailing from Genoa, Italy, Amadi...
When it comes to tying the knot, adding your own quirky personal touches transforms your special day into something truly memorable. And after seeing ...
Anyone familiar with San Francisco’s notoriously foggy and chilly weather is sure to have a soft spot for this time of year in the city, as we soak up the ...