After some digging around we discovered that 1) The label is actually based in NYC (Boo!) and 2) its rugged leather satchels, which we're already sort of obsessed with, are still inspired by the good ol' West. Among other things.
"The name 'Gold Rush,' apart from being an obvious reference to the pioneering Americans who saw California as a Utopian destination a century and change ago, is actually a humble nod to Charlie Chaplin's 1925 film of the same name," explains Chase S. Gilbert, the COO of the family-owned Gold Rush Leather Co. as well as Gold Rush's adorbs sister brand Kasbah Mod Typewriters.
"Chaplin's character daydreams of better times. It's that brand of sentimentality which interested me," says Chase of the brand's beginnings. "From there, I researched America's literary heroes and tried to create a collection that drives Jack Kerouac's rucksack, Hemingway's love of rifles and leather, and Paul Bowles's custom-monogramed trunks into one singular vision."
Photo: Via Gold Rush Leather Co.