[UPDATE: This story was originally published on September 20.]
Sure, San Franciscans are pretty savvy when it comes to the great outdoors, but knowing how to rough it in style is always a challenge. And that's where mega-buzzed-about S.F.-based company Shelter Co. comes in. The brainchild of event planner Kelsey Sheofsky and her custom-furniture-guru husband Mike, the company launched in April 2012 foreseeing that the demand for glamping (that's glam camping for those of you living under a rock) would only grow by leaps and bounds in upcoming years.
And boy were they right. Folks up and down the Cali coast (and further afield) have flocked to the company for the ultimate upgraded outdoor experience, involving European-style canvas tents, comfy beds coated in Pendleton blankets, luxe rugs, lighting, and seating, and add-ons like beauty stations, fully stocked bars, and yummy s'more kits. Want tips from the masters to glam up your own adventure into the wild? Just click through. They're showing you how it's all done, right here.