Gigi Hadid's Shopping Rules To Live By

Photo: Courtesy of Enrique Badulescu.
By now, you've probably heard the news of the unstoppable Gigi Hadid, the everywhere-girl of the moment, as the next face of the Aussie swimwear line Seafolly. If you're not already on a first name basis with the brand, you are definitely familiar with their signature one-pieces. Taylor Swift basically wears them like a second skin at the beach. While we suppose it's not a huge shocker that the It brand of summer would enlist this It Girl to be its newest ambassador to its roster — Seafolly's esteemed alumni include Martha Hunt, Behati Prinsloo, Jessica Hart, Miranda Kerr, and Catherine McNeil — we're still very pumped by the joining of these two forces and seized the opportunity to get up-close-and-personal with Miss Hadid. 

Read on for the low-down on her swimsuit shopping tips, and then put these tips to good use when the Gigi-approved suits officially drop at Seafolly in mid-May, both online and in stores. 

Select a swim style based on your beach activity level.
"I look for a bikini shape that makes me feel confident. When I'm at the beach, I'm usually very active. The Block Party Sleeveless Rash Vest from Seafolly worn over the matching Slide Tri bikini set is perfect for when you don't want to worry about re-situating yourself while you're surfing, playing beach volleyball, or being in the waves."

Photo: Courtesy of Enrique Badulescu.
Remember to experiment with new styles.
"I usually fall hard for the new swim trends each season, but I think that's good because it keeps my swimsuit collection diverse. I try and always get a bikini that is unlike one I have already. It's rare that I buy more than one at a time!"

 Don't limit yourself to one shopping destination — explore and discover. 
"I don't really have a favorite [store to shop at]. One of my favorite things to do is walk around Soho in New York City and find a new, small shop each time."

Invest in unique and versatile pieces that you'll repeatedly wear.
"The last item I bought was a Tibetan beaded belt that I found at a shop in Soho. I bought it because it was not only beautiful and possibly one-of-a-kind, but it immediately inspired outfits in my mind. It was also a great price. I also love shopping in L.A. because of the great flea markets. My favorite is the Melrose Trading Post."
Advertisement